Understanding Mobile Phones

There are three types of savings an organisation can make from a convergent solution: call costs, infrastructure and productivity.

Savings delivered through convergence

Although call cost savings are the easiest to measure, they provide the least scale for savings. More benefits can be derived through infrastructure efficiencies and productivity.

Infrastructure savings are delivered through fixed-line replacement strategies and green field site deployments. This impacts the CAPEX and ongoing OPEX requirements of owning a fixed and mobile fleet.

Productivity and improved business processes, whilst providing the greatest opportunity for organisations to derive benefits from convergence, are also the hardest to quantify. For example, while a converged voicemail solution may save an employee five minutes of effort a day, the real benefit may not directly be derived through having an extra five minutes for ‘productive’ work. The benefits may, in fact, be delivered through customer satisfaction and repeat business as a result of improved response times. However, most businesses now measure customer satisfaction as a key performance indicator. Therefore, the increase in productivity and potential process re-engineering which can be achieved will have a positive impact on customer satisfaction levels.

Benefits include

Extending fixed line call features to mobile handsets
Reducing call costs
Improving the responsiveness of the business
Delivering control – for instance, for compliance with FSA regulations
Reducing duplication
Ease of extending capacity
Improving productivity

The use of converged solutions also enables the workforce to be more productive through functions such as mobile access to direct dial extensions and conferencing. Employees are able to respond faster to voicemails, and benefit from reduced telephone tag as they are able to answer more calls first time. Specific productivity gains are illustrated by the following examples:

Consultants within a Healthcare Consultingcompany achieved a 10 to 15% productivity gain as a result of reduced telephone tag.

Carers at a Home Care Servicescompany achieved time savings of 60 minutes each day per employee due to fewer voicemails, more calls answered first time and reduced telephone tag.

A specialist call centre within a Travel Insurancecompany handled 25% more calls as a direct result of increased responsiveness of staff.

A Universityachieved one hour time saving per day for IT support staff, minimising delays in reaching colleagues to issue job instructions or resolve issues.

Within a Hospital, nurses were able to save at least 10 minutes each time they retrieved patient results, by being able to access and check results irrespective of location within the hospital.

Is Your Business Ready For Mobile Marketing?

digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.

Mobiles are disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.

Consider these stats:

– Mobiles now account for nearly 70% of digital media time [Source: comScore]
– Up to 60% of searches come from mobile devices (Source: Hitwise)
– U.S. consumers spend 87 hours/month browsing on smartphones (Source: Smart Insights)
– 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)

What Do Top Marketers Think About Mobile? Surveys from Salesforce, V12data and Adestra:

– 68% of companies have integrated mobile marketing into their overall strategy
– 79% of marketers believe mobile is essential for their business
– 77% of marketers say mobile generates return on investment
– 71% of marketers believe mobile marketing is core to their business
– The two most popular ways companies are optimizing for mobiles are (1) using a simple template that works for all devices (52%) and (2) creating a mobile responsive email template (39%)

I think we need to pay attention!

… And if we don’t optimize for mobiles?

– Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
– 57% of consumers say they won’t recommend businesses with poor mobile site design. (Source: socPub)

Here’s what to take into account to optimize for mobile:

Your company website or blog MUST BE “RESPONSIVE”: If you use WordPress, WIx, SquareSpace, Weebly or Shopify, make sure the Template or Theme “responds” to device screen size: Desktop, Tablet, or Mobiles.

Yet, while responsive design has been around for a while now and is fairly well-established, the majority of sites tend to fall down on usability. That is, the majority of sites are still built for desktop and then dialed back for mobiles. That form-fill that was mildly annoying on desktop is an absolute pig on mobiles. Even if it is responsive.

TIP: BUILD YOUR PAGES WITH MOBILE IN MIND FIRST. TEST ON MOBILEs. THEN DESKTOP

Avoid Flash or Java: Apple products do not support Flash and have declared that they have no intention to do so in the future.Many phones do not support Java, and even if they do, using Java can be a huge drag on load time.

Optimize Your Images for Mobile Devices: Do not use HUGE files size images which will cause your page to load slower or visitors will leave for another site! You can use WP Smush to detect and compress large images files on your site.

Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. You will be amazed.

Writing for Mobile Devices:

Website

– Phone screens are small. Write in a way that’s easily readable
– Use bullet points
– Write short, punchy headlines
– Keep paragraphs brief
– Use text size that is legible

Email

– Short email Subject line
– Use mobile responsive email design template
– Headline Analyzer is a great tool to preview subject lines