Free of Bugs
The application should be thoroughly checked across various devices to detect and fix any bugs. It should be complete in nature and crash free. Reviewing the application before submission would prevent rejection.
Name, Title and Accurate Description
Setting aside a primary name for the application would ensure a specificity to the mobile application as it cannot be used by any other application. This would also smoothen up the process during release as the developer would not be distressed about working out an appropriate app name at the time of releasing the application. A pointer here is to check the policy of the App Store over name reservation. Care should be taken to prevent breach of any policy related to trade name of the store. Getting an appealing title would ensure that the app is eye-catchy on social media sites. Besides, it should be the developer’s prime concern to provide precise and truthful information about the application and its functionality. Correct description of the application would enhance user understanding and their experience. Usage of appropriate keywords in the applications metadata and description would help to locate the application in app Store. So keywords should be judiciously selected.
Deliver as Categorized
The Application should be listed in the correct category and provide users the functionality as penned in the application description. Hence appropriate primary, secondary and sub categories should be chosen. Just as a travel application would not be appreciated in a reading category; so would an application though correctly categorized, but with false promises of certain attributes and functionality (which it actually does not deliver) would be disheartening for the users. This would not only frustrate the users and lead to rejection but would also chew away the trust and brand name of the company.
The developer must avoid making and submitting similar or related applications in an application store as this might affect the review process and the end-user experience too. Chances are the app would be rejected! It is best to review the various apps and combine related ones into a single package for enhanced end-user experience.
Operational across Platforms
The developer must test the application’s functionality across multiple platforms and aim to provide both the lower and higher platform functionality. Besides, since some stores converge it is advisable to enable a user to pay for the application just once if he/she wishes to use it across one or more platforms. For example since Windows Store and Windows phone have converging identity an application available in both should be chargeable only once.
Complete in Quality and User Friendly
The application should provide an enhanced user interface which should be clear, polished and abide by the design rules and design guides of the application store. The links provided should not be broken. It is advisable to include URL’s pertaining to up-to date contact information, privacy topics, support website and an auto subscription, all which should be workable. A support email address should be constituted and an End User License Agreement should provide. The application should be complete in all respect before submission. Images and content should be complete before submission to the app store for review, as incomplete app gets rejected. The developer should ensure that the application appears appealing and informational and content should be configured for its functionality across the specific open source operating system. Quality can also be enhanced by providing rich content and multiple functionality appealing to various markets and multiple customer base.
Pricing and Promotion Strategy
Depending on target population a full purchase or an initial free subscription which is later convertible to a paid one should be decided upon. If the App store offers a platform for free trial, it is beneficial to go for this pricing model where the users can be given the liberty to convert a free trial to a paid one later. Besides, care should be taken to provide the option of billing for the application through the mobile carrier route in markets where credit card purchase penetration is low. For promotion, a charming promotional graphic can be designed. All available tools at the application store should be explored to promote the application in its chosen category and so that the application can boast of ‘the maximum number of downloads’ in a day!