Hosting a website became a necessity for business owners over 15 years ago. Without a website today, your business is invisible to consumers. It is similar to not having a telephone number. In this day, you can look around and see that almost every single successful business has a website on the Internet.
The desktop-website trend took shape in the late 90’s and grew-even exploded into the business world. As is the case with business, the economy and business environment is always changing. Indeed, today, there is a new trend that is taking off and changing the way that the business world works, and it is coming straight at the business world like a freight train!
Mobile websites are becoming a necessity for business owners. Not only is a desktop website necessary but now, even more high on the priority list of business necessities, is a mobile website. With over one Billion smart phones, mobile websites have begun to saturate the entire mobile space. It’s powering advertisements, and many other services – from weather to travel apps. This new trend has been coined the “Mobile Economy” and if you-the business owner-are foolish enough to ignore this, I assure you that you will not like the results.
Mobile Design Mistakes: Navigation First, Content Second
How do we actually allow people to move through your mobile website? What are the navigation elements and the user interface that we can put on the screen to allow visitors to move through your mobile website easier?
Many mobile web experiences offer introductions, and even when you get through the “skip-introduction” phase, you get navigation options. What works better on mobile websites is content first and navigation second. Look at YouTube’s mobile website, for example. You will see a minimal amount of navigation at the top, and then content such as stories, videos, live streaming. Why should we put content first? Speed matters. Does your visitor have to tap a couple of times to see your content? There are constraints on mobile. The screen is smaller. Screen space is limited. What are you going to fill it with… five bars of navigation or content that people actually want to interact with?
Mobile Website Design Tips:
Use “content first/navigate second” organizational structures optimized for small screens and mobile use cases
Design for touch interactions with appropriate targets and gestures
Construct forms and input fields to make input on mobile easier and more frequent
Manage layouts across multiple devices with ruthless editing, device classes, and responsive/flexible designs
The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and it will be easier to pull people into your brand, entice them to stay at your site, and convert leads into sales.
Why the Sudden Growth in Mobile Websites?
Consumers gravitate to convenience. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from cash or checks and toward credit cards.