Benefits of Mobile Websites for Business Owners and How to Design a Mobile Website

Hosting a website became a necessity for business owners over 15 years ago. Without a website today, your business is invisible to consumers. It is similar to not having a telephone number. In this day, you can look around and see that almost every single successful business has a website on the Internet.

The desktop-website trend took shape in the late 90’s and grew-even exploded into the business world. As is the case with business, the economy and business environment is always changing. Indeed, today, there is a new trend that is taking off and changing the way that the business world works, and it is coming straight at the business world like a freight train!

Mobile websites are becoming a necessity for business owners. Not only is a desktop website necessary but now, even more high on the priority list of business necessities, is a mobile website. With over one Billion smart phones, mobile websites have begun to saturate the entire mobile space. It’s powering advertisements, and many other services – from weather to travel apps. This new trend has been coined the “Mobile Economy” and if you-the business owner-are foolish enough to ignore this, I assure you that you will not like the results.

Mobile Design Mistakes: Navigation First, Content Second

How do we actually allow people to move through your mobile website? What are the navigation elements and the user interface that we can put on the screen to allow visitors to move through your mobile website easier?

Many mobile web experiences offer introductions, and even when you get through the “skip-introduction” phase, you get navigation options. What works better on mobile websites is content first and navigation second. Look at YouTube’s mobile website, for example. You will see a minimal amount of navigation at the top, and then content such as stories, videos, live streaming. Why should we put content first? Speed matters. Does your visitor have to tap a couple of times to see your content? There are constraints on mobile. The screen is smaller. Screen space is limited. What are you going to fill it with… five bars of navigation or content that people actually want to interact with?

Mobile Website Design Tips:

Use “content first/navigate second” organizational structures optimized for small screens and mobile use cases
Design for touch interactions with appropriate targets and gestures
Construct forms and input fields to make input on mobile easier and more frequent
Manage layouts across multiple devices with ruthless editing, device classes, and responsive/flexible designs

The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and it will be easier to pull people into your brand, entice them to stay at your site, and convert leads into sales.

Why the Sudden Growth in Mobile Websites?

Consumers gravitate to convenience. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from cash or checks and toward credit cards.

Is Your Business Ready For Mobile Marketing?

digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobiles than on any other device category.

Mobiles are disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.

Consider these stats:

– Mobiles now account for nearly 70% of digital media time [Source: comScore]
– Up to 60% of searches come from mobile devices (Source: Hitwise)
– U.S. consumers spend 87 hours/month browsing on smartphones (Source: Smart Insights)
– 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)

What Do Top Marketers Think About Mobile? Surveys from Salesforce, V12data and Adestra:

– 68% of companies have integrated mobile marketing into their overall strategy
– 79% of marketers believe mobile is essential for their business
– 77% of marketers say mobile generates return on investment
– 71% of marketers believe mobile marketing is core to their business
– The two most popular ways companies are optimizing for mobiles are (1) using a simple template that works for all devices (52%) and (2) creating a mobile responsive email template (39%)

I think we need to pay attention!

… And if we don’t optimize for mobiles?

– Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
– 57% of consumers say they won’t recommend businesses with poor mobile site design. (Source: socPub)

Here’s what to take into account to optimize for mobile:

Your company website or blog MUST BE “RESPONSIVE”: If you use WordPress, WIx, SquareSpace, Weebly or Shopify, make sure the Template or Theme “responds” to device screen size: Desktop, Tablet, or Mobiles.

Yet, while responsive design has been around for a while now and is fairly well-established, the majority of sites tend to fall down on usability. That is, the majority of sites are still built for desktop and then dialed back for mobiles. That form-fill that was mildly annoying on desktop is an absolute pig on mobiles. Even if it is responsive.

TIP: BUILD YOUR PAGES WITH MOBILE IN MIND FIRST. TEST ON MOBILEs. THEN DESKTOP

Avoid Flash or Java: Apple products do not support Flash and have declared that they have no intention to do so in the future.Many phones do not support Java, and even if they do, using Java can be a huge drag on load time.

Optimize Your Images for Mobile Devices: Do not use HUGE files size images which will cause your page to load slower or visitors will leave for another site! You can use WP Smush to detect and compress large images files on your site.

Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. You will be amazed.

Writing for Mobile Devices:

Website

– Phone screens are small. Write in a way that’s easily readable
– Use bullet points
– Write short, punchy headlines
– Keep paragraphs brief
– Use text size that is legible

Email

– Short email Subject line
– Use mobile responsive email design template
– Headline Analyzer is a great tool to preview subject lines