Benefits of Mobile Websites for Business Owners and How to Design a Mobile Website

Hosting a website became a necessity for business owners over 15 years ago. Without a website today, your business is invisible to consumers. It is similar to not having a telephone number. In this day, you can look around and see that almost every single successful business has a website on the Internet.

The desktop-website trend took shape in the late 90’s and grew-even exploded into the business world. As is the case with business, the economy and business environment is always changing. Indeed, today, there is a new trend that is taking off and changing the way that the business world works, and it is coming straight at the business world like a freight train!

Mobile websites are becoming a necessity for business owners. Not only is a desktop website necessary but now, even more high on the priority list of business necessities, is a mobile website. With over one Billion smart phones, mobile websites have begun to saturate the entire mobile space. It’s powering advertisements, and many other services – from weather to travel apps. This new trend has been coined the “Mobile Economy” and if you-the business owner-are foolish enough to ignore this, I assure you that you will not like the results.

Mobile Design Mistakes: Navigation First, Content Second

How do we actually allow people to move through your mobile website? What are the navigation elements and the user interface that we can put on the screen to allow visitors to move through your mobile website easier?

Many mobile web experiences offer introductions, and even when you get through the “skip-introduction” phase, you get navigation options. What works better on mobile websites is content first and navigation second. Look at YouTube’s mobile website, for example. You will see a minimal amount of navigation at the top, and then content such as stories, videos, live streaming. Why should we put content first? Speed matters. Does your visitor have to tap a couple of times to see your content? There are constraints on mobile. The screen is smaller. Screen space is limited. What are you going to fill it with… five bars of navigation or content that people actually want to interact with?

Mobile Website Design Tips:

Use “content first/navigate second” organizational structures optimized for small screens and mobile use cases
Design for touch interactions with appropriate targets and gestures
Construct forms and input fields to make input on mobile easier and more frequent
Manage layouts across multiple devices with ruthless editing, device classes, and responsive/flexible designs

The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and it will be easier to pull people into your brand, entice them to stay at your site, and convert leads into sales.

Why the Sudden Growth in Mobile Websites?

Consumers gravitate to convenience. That’s as true with payment technologies as it is with anything else. A prime example is the decades-old trend away from cash or checks and toward credit cards.

What People Don’t Know About Service Dogs or Service Animals

So, what’s to expect after your dog has been certified? Honestly, for most, owners expect service dogs to be treated as animal on shift or working animal in public. Why? Simply because every owner’s safety purely depends on dogs ability to handle distractions. During the training, your dog is prepared to avoid distraction as much as they can especially when wearing their gear and at the same time they are trained to be relax and friendly when the gear is removed. An owner’s permission is a must before other people interacts with the dog while in public places.

What you might not know is that you can actually train your own service dogs. Nowadays, more people are choosing to train their own dog because there are times that training programs just aren’t able to train the dog to the owner’s individual needs. However, not all countries allow that type of training. Luckily, this is permitted to some countries including US but there are certain criteria to be considered. Trainers have to have skills which allows them to understand that their experience in training advanced service dogs are different from training the average dog simple obedience skills. Owners may need to hire a professional trainer or organization that is willing to train owner’s dog. Owner-trainers usually start training their dog when they are still a puppy until they reach the right age to be evaluated. The only downfall is that some find it difficult to deal with emotional conflict in rare cases when a dog failed the evaluations and decide whether to re-home the dog and start again or to just keep it as a pet.

On the other hand, professionally trained puppies were raised accordingly via very careful research and also had to undergo a regime that has a lot of strict guidelines and mostly given a success rate of 85 % and above after evaluation which is way higher than owner-trained puppies/dogs. Why is that so? This is because program trainers are expert in manipulating the genetics or say early stimulation of puppies until the event that they become service dogs.

If you are planning to get a service dog, you don’t have to worry about bringing them to where you are. In fact, as soon as your dog got registered, they are allowed to go anywhere you go. You can feel free to bring them to any restaurants, buses, schools, ride taxis, take airplanes, stores, movie theatres, sporting events, watch concerts with you, visit doctor’s offices, and any other public place. Legally speaking, it is a requirement of federal and state laws to always have your dog with you. What makes it more exciting is that they do not have to wear any identifying gear, no need to wear their vest as well. So everything could actually be owner’s discretion. The truth is that a lot of service dog owners choose to dress their dogs in vest and identifying apparels to avoid questions and confrontations in public. So by doing so, it makes their life easier and at the same time it helps keep the dogs away from distractions as much as possible. If you bring your dog elsewhere, keep in mind that it is illegal to ask for specific identification from service dogs partners. If somebody did, tell them it is not allowed by law. You can bring ID cards with you, but take note that it should be done voluntarily, again, this is NOT required and should never be expected.

So far, the most popular assistance animals are dogs. This is because dogs are man’s best friend – wonderful pet, provides companionship, and protects their owner. Dogs are sociable by nature and as a matter of fact, they work closely with people such as law enforcement, search and rescue and even farming. These characteristics made it possible for dogs to be service animals.

What if you don’t have a dog? In some cases, other animals can be trained to perform task to help disabled individuals to live independent life. The truth is that any trainable animal could be your service animal. The most common of course are dogs, cats, primates and birds but in reality any animal that is capable for training to perform the tasks required to benefit a qualified disabled owner/individual could be considered to be a service animal. So that means you can also have others like capuchin monkeys, which can be trained to do other task like operating knobs and switches, grasping fallen items and turn pages of your books. You can also consider training miniature horses, it’s proven that after serious trainings, they can actually guide the blind; they can pull wheelchairs and even assist individuals with Parkinson’s disease. As a matter of fact even before the evolution of service dogs, animal interactions already plays a big role in helping human with health issues. One example is horseback riding which is actually mentioned throughout history as cure for some sickness including gout, neurological disorders and depression. Up until now, animals still assist us in terms of physical and mental illness and still assist people with disabilities. Any species or breed of service animal may used by a disabled handler.